December 10, 2013

Direct Mail to Get in Front of Your Customers – Canton, Boston

 As you review your business budgets for 2014 you most likely want to increase sales and your bottom line. This can be done by choosing the best marketing channels. Direct mail is a great marketing tool that will get you in front of your customers and potential clients.

Direct mail can also be trackable as well, using call-tracking phone numbers, QR codes and offer-specific URLs you can get a good idea on your ROI. With direct mail marketing, you can send a specific message, promote a specific product, or target a specific demographic.

Mail marketing gives you complete control of the message you are trying to promote and it can include flyers, postcards, letters, newsletters and catalogs. These marketing pieces can get information directly in front of the people you are trying to reach.

When these marketing pieces are well thought-out and well put-together then they are a cost-effective way of marketing your business and brand. Include a call to action, asking your prospects to perform some task is a great way to ‘start a conversation.’  When direct mail marketing is done correctly, you can start a relationship and close a sale faster.

Direct mail can reach both existing and potential clients. You may think that new customers are the best way to increase sales, but nurturing old customers is very cost effective. Direct mail can do both. In fact, the average customer has the ability to influence the buying decision of 10 other people.  Direct mail is an easy and cost-effective way to stay top-of-mind. For more information on effective direct mail, contact Blue Hill Press.