April 25, 2013

Variable Image Printing for Personalizing Direct Mail – Boston, MA

Direct mail marketing is a highly effective marketing tool. But are you looking for a way to make it even more effective?  Variable data printing makes people feel special. Show your potential customers that you value relationships by appealing directly to them. Marketing is all about developing and maintaining relationships. Use Variable Data Printing to improve response rates, increase sales, and get the most out of your marketing budget.

When you use traditional direct mail marketing, all potential customers receive the same message regardless of gender, income or other demographics.  With variable data printing, you can customize your salutation and your message for each potential customer. Target your direct mail to their needs and interests, age and gender or income level.

With demographic and lifestyle data, you can customize and personalize your message through images, text, data, and discounts or special offers using variable data printing. By customizing, you increase the relevancy of your message.

Studies have shown variable data printing will increase response rate by as much as 500%! Using variable data printing in your direct mail marketing is the best way to increase your rate of return. Contact Blue Hill Press for more information.