April 11, 2013

Eco-Friendly Printed Marketing Materials Helps Your Company Image

Today, everyone is conscious of our environment. Going green is not only socially responsible, but it is a great business marketing idea as well. An eco-friendly image can go a long way in gleaning customers and improving your P&L statement.  One of the most effective ways to let customers know that your business is environmentally friendly is by using eco-friendly marketing materials.

Going green, does not mean you have to revamp your business plan. There are small things your business can do to make a difference.

One of the most effective ways to go green is maintaining an accurate and up-to-date mailing list.  When you avoid unnecessary printing, and delivery of direct mailers you can reduce associated waste.  Every time, this will save you money as well!

Another opportunity for green marketing  materials is in using recycled and recyclable paper and inks.   Today, there are many earth-friendly options when choosing your paper type and printer inks. A small icon on the back of your printed brochure, direct mail or other marketing materials lets consumers know you are an eco-friendly business. Blue Hill Press uses soy inks, giving you the same quality printing as traditional inks.

Business envelopes can now also be printed with a "Please Recycle" logo for no extra charge.  

Eco-friendly marketing materials are a cost effective, efficient way for new businesses to attract customers. Existing business can improve their image with eco-friendly brochures and direct mail pieces; all while helping the environment

Eco-friendly brochures and direct mailers are an attractive way of marketing, and give consumers the right impression of your company. For more information on environmentally friendly printing contact the Blue Hill Press